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***NEWS FLASH!!*** NEW DIVISION at Stuff About Games! We're excited to announce that the SWEEPSTAKES gaming business has been growing so tremendously fast in the past few months that we've recently formed a new group at Stuff About Games specifically designed to work with our sweepstakes clients. Check out our new computer sweepstakes gaming group at

Sweepstakes SoftwareSweepstakes Software


What are Sweepstakes? Sweepstakes are one of the most popular marketing techniques used to promote products. Companies spend over $3 billion annually on sweepstakes business promotions. Sweepstakes are one of the most engaging marketing tools available and are frequently used to spark customers' interest and keep them coming back. Although there are hundreds of different kinds of sweepstakes, most offer customers a chance to win something when they purchase products. This shot at winning money or prizes encourages customers to buy more of that product or service.

Examples of Sweepstakes. Sweepstakes are all over the place. Odds are you see sweepstakes practically every day and, due to their diversity, may not even recognize them as sweepstakes. One of the more popular examples of sweepstakes marketing is the McDonald's Monopoly game. In the most recent McDonald's Monopoly (sweepstakes), over 5 million prizes were awarded. An AT&T sweepstakes recently generated over 4 million entries and 70,000 new Internet subscribers. Not long ago, General Electric ran a sweepstakes promotion that offered a free family vacation to Walt Disney World. These are classic examples of sweepstakes being used successfully to promote a product and engage customers by encouraging them to spend money with the hope of winning something.

Caught up in the Craze. Many customers are so enticed by sweepstakes and the chance to win that they enjoy the process more than the product. Specifically, some customers are more excited to play Monopoly at McDonald's than they are to eat the cheeseburger that they purchased. Participating in sweepstakes gaming is FUN! Although technically participating in sweepstakes contests is not gambling, customers frequently experience a similar thrill as they hope to win cash or prizes.

Internet Cafes and Sweepstakes Gaming. We have recently developed a way for customers to participate in sweepstakes gaming in our Internet Cafes and Gaming Center businesses. Customers purchase pre-paid phone cards or Internet access time and receive "free entries" in sweepstakes games. Customers then go to terminals within the computer game business front or store to play the sweepstakes games on sweepstakes software. The games that display whether customers win or lose generally resemble electronic slot machines. This engaging Internet cafe sweepstakes business allows customers to experience the thrill of potentially winning prizes. Be sure to check out our new SWEEPSTAKES GAMING division at Stuff About Games: SweepsCoach.

Making Money. Sweepstakes gaming can be a highly profitable business opportunity. Although local laws prohibit this business in some places, others are doing tremendously well. Sweepstakes represent an extremely popular and exciting form of marketing promotion. In today's world of cluttered mass-media, sweepstakes are a key technique used by marketers to engage customers and entice them to purchase products. We have leveraged this marketing tool to established a highly successful business model: Sweepstakes gaming.

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